TOXIK The Launch - Preview to the Opening Night
Reported by Steve Milton
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Submitted 06-10-04 17:16
How many of you out there have ever toyed with the idea of promoting your own night? I know I have and I’d put a considerable amount of money on betting that’s there a fair few even reading this who’s minds have wandered into the realm of promotions. But lets be honest with ourselves here, to most it’s only ever likely to be a pipedream. So when the TOXIK crew, ably lead by Lee-Ann and Guy Schmidt approached me with regards to this article I was intrigued to find out why they thought there would be enough room for another hard dance party in the capital, and what would make it stand out from all the others.
On the 15th October TOXIK becomes a reality at none other than the famous Heaven nightclub in the heart of London town. For a brand new promotion starting small (for them) obviously isn’t the way to go and filling Heaven is no minor undertaking. Initially I had my doubts as to whether this would be a shrewd move or not yet the confidence and enthusiasm shown by the team along with the promised high production values convinced that the road they had taken would be the right one. If you add to this a line-up that includes the mighty BK headlining with a two hour set and one of the most outlandish and individual live PA’s on scene at the moment – Nüw Idol, then I’m sure the night won’t be that easily forgotten. Getting the right balance for the night’s entertainment is one that needs very careful consideration. A bias leaning too heavily towards one type of music style can lead to a slightly monotonous evening, variation is the key and although Toxik will certainly be at the harder end of things it’s certainly not going to be road drill BPM’s all night.
The TOXIK crew explain: “ Our choice or DJ’s and PA’s for the night came about so we could get a good feel throughout and offer something that was both up front yet still had the individualism we were after. All our residents and guests have a very distinctive style to what they do yet maintain the ability to mesh with each other well and with any luck this will help us with the continuity of the event.”
The TOXIK residents include El Greko, Zana Mills and Jana . Zana Mills echoes the above sentiment: "Being part of a brand new promotion is always exciting and playing the first set of the first night in the main room I plan to kick things off with a sexy, groovy blend of hard house and techno to get people in the mood. Keepings things slow and cheeky means I'll be leaving the DJs following plenty of scope for a smooth progression throughout the night".
But its not only the music that’ll be grabbing the attention. The TOXIK crew are promising the clubbers not only aural but also visual stimulation. For the opening night only Elvis and Grob the apparently fun loving UV aliens make an appearance and take you on a journey of spinning spirals and mind-bending patterns and that’s just for starters. If the alternate reality of the space manta ray, Slinky the flying serpent and the ethereal jelly fish appeals to your senses then this really could be the event for you. Such shenanigans are rarely seen alongside the usual attractions of the club scene these days and I for one am looking forward to seeing something a little different.
A bonus to the nights proceedings is the chance to win a UDG record bag along with a host of tunes from the artists on the night, definitely a prize worth winning for all of you who fancy yourselves as budding superstar DJ’s and for those that don’t there’ll also be shed loads of CD giveaways.
One final word from the promotions team: .“Our main aim is to create a fun and friendly atmosphere and enjoyment for the people attending. We’re clubbers ourselves so will hopefully know what’s the best way to create that feel. We’re also open to suggestions as communication between the clubber and promoter is paramount to future success. We truly hope this will be the start of something we can all be proud of. Seeing a thousand people with smiling faces having a great time, dancing the night away is all the incentive we need.”
Well, they say the proof in the pudding is in the eating, but if the ingredients are anything to go by then I’m sure Jamie Oliver himself will be happy with the outcome. I for one will certainly be there and finding out for myself if whether or not a dose of Toxik will be more of a tonic.
Photos courtesy of Toxik
TOXIK (www.toxikevents.co.uk) in association with UDG (www.ultimate-dj-gear.com) are giving away the best DJ bags on the market together with many other goodies from their DJs of that night…
***1ST PRIZE***
1 Year TOXIK Membership
UDG Slanted Box Bag
Over 20 Vinyl’s, Autographed by DJs of that Night
Many other goodies
***2ND PRIZE***
2 VIP Passes to Next TOXIK Event
UDG Slanted Box Bag
Many other goodies
TOXIK :: The Launch
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On:
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Friday 15th October 2004
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At:
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Heaven [map]
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From:
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10pm-6am
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Cost:
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Advance Tickets @ £10 +b/f; Paying Guestlist @ ₤12; More on the Door.
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Website:
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www.toxikevents.co.uk
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Ticket Info:
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Paying Guestlist
Send email to: guestlist@toxikevents.co.uk
E-list 07092 809 077
www.e-listlondon.com
TicketWeb 08700 600 100
www.ticketweb.co.uk
Cyberdog Camden 020 7482 2842
Maria 07813684399
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Buy Online:
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Click here to buy tickets
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More:
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“Light years” ahead of anything you’ve ever known before, a new promotion TOXIK, is about to take clubland by storm. For everyone who worships at the alter of ”the decks”, be prepared for the ultimate BANG…
8 Reasons Why You Can't Afford To Miss This Event:
1) 8 HOURS OF NON-STOP MIND-BLOWING MUSIC IN 4 SPECTACULAR SOUND ARENAS
2) OVER 20 DJS
3) 3 LIVE P.A’S
4) AMAZING STAGE SHOWS WITH THE MOST UNUSUAL LIVE ACTS YOU’LL EVER WITNESS
5) THE BEST STAGE DANCERS AVAILABLE IN THE UK!
6) AMAZING VISUAL AND LIGHTING DISPLAYS!
7) HEAVEN'S LEGENDARY, CRYSTAL CLEAR SOUND SYSTEM THAT NEVER FAILS TO DELIVER PURE ECSTASY TO YOUR EAR DRUMS!
8) PLENTY OF GIVEAWAYS AND MASSES MORE!
BUT it doesn't stop there! We have secured the following superstar DJ's and Live P.A's:
BK, Recognized the world over as the most successful and prolific hard dance producer of all time, he has reinvented the genre of hard dance and breathed new life into the style. BK will be performing an exclusive 2 hour set in true BK style.
ED REAL, Get ready for the man himself. Ed Real brings with him an unparalleled level of knowledge, performance and expertise. It's safe to say that his record bag contains all the bombs needed to destroy any dancefloor. He’s pulling out all stops for this event!
NUW IDOL, One of the most INVENTIVE producer, artist and Live P.A’s in the dance music scene. You only have to witness one “Nüw Idol Live” appearance and experience his overwhelming enthusiasm, wild costumes and above all musically brilliant performance to understand why his sets are now legendary.
ORGAN DONORS, CALLY & JUICE, ERYK ORPHEUS and many, many more top UK and Up & Coming DJs!
The TOXIK Launch Party is guaranteed to blow your mind into hyperspace! You don’t want to miss this. Be there!
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Flyer:
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Other Features By Steve Milton:
The Final Zoo
The Death of Clubland?
Trousers, Caps and Trance Anthems - It's Dave Pearce!
Boom Box, Bulldog Breaks and V1 - It's Time to Reload with DJ-X(lab4)
Clubbers Guide to Photography: Part Two
The views and opinions expressed in this review are strictly those of the author only for which HarderFaster will not be held responsible or liable.
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And yes Simon i am being a jealous twat!
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Can't wait for Friday!!! Yah!!!
